Nike Equipment Builder
At Nike, I worked on redesigning the Equipment Builder tool to enhance the overall customization experience for athletes. The goal was to make the interface more intuitive, visually engaging, and easier to navigate. I focused on solving usability issues and ensuring a smooth, responsive experience across devices. The redesign helped streamline the process of personalizing gear for athletes across NFL, NCAA, and MLB, while maintaining brand consistency and performance.
Overview:
The Nike Equipment Builder is a gear customization tool used by athletes across major leagues like the NFL, NCAA, and MLB. The project focused on revamping the interface to deliver a smoother, more intuitive experience. The redesign aimed to simplify gear personalization while staying aligned with Nike’s bold, performance-driven brand identity.
Key Features:
Intuitive gear customization experience
Clean, responsive interface across devices
Visual preview of gear selections
Streamlined user flow for faster decision-making
Design system aligned with Nike’s brand
Design Process:
Research & Analysis to understand usability issues and user behavior
User Flow Mapping to simplify navigation and reduce friction
Wireframing to explore layout ideas and streamline customization steps
High-Fidelity UI Design focused on clarity, performance, and brand alignment
Prototyping & Testing to validate design decisions with real interactions
