KSM GPT
The goal was to design an intuitive chatbot interface for KSM Ashwagandha to assist users in learning about the product and addressing queries. The chatbot aimed to deliver seamless, real-time support, focusing on user engagement and accessibility.
Overview:
The KSM-66 Ashwagandha website highlights the flagship herb of Ayurveda, focusing on its science-backed benefits and the brand’s premium quality. It combines informative content with an engaging, user-friendly design to educate and captivate its audience.
Key Features:
Minimalist Layout: A clean and user-friendly interface with ample whitespace to avoid clutter.
Brand Colors: Soft, earthy tones to align with the brand's natural and organic ethos.
Interactive Cards: Trending topics and FAQs presented in card format for quick navigation.
Conversational Interface: A prominent input box for personalized queries and smooth interaction.
User Identity: A profile section for personalized experiences and recent chat history.
Design Process:
Research & Insights: Conducted market research to understand user expectations for health-product chatbots.
Wireframes: Created low-fidelity wireframes to map the conversational flow and overall layout.
Usability Testing: Tested the design with a focus group to ensure easy navigation and interaction.
